Marketing operations is a hard job, and the marketing operations attrition rate is high. Why is this not surprising? Because marketing operations is a new field. And with new roles…
Sara McNamaraOctober 7, 2019
Ahh, I remember the good ol' days of the Engagement Studio beta and pilot. That probably dates me, but oh well. When our group met to talk through the new…
Sara McNamaraJune 24, 2019
A few weeks ago, I exposed a snippet of my spam folder at Cloudera. SDRs and marketers were blown away. "Wow Sara. That will make me look into my…
Sara McNamaraMay 28, 2019
Migration. Whether it's a migration from Marketo to Pardot, or a migration from Hubspot to Eloqua, migrations involve huge change for your organization. That's easy to digest, and most…
Sara McNamaraFebruary 13, 2019
As much as we would love for our marketing automation platforms to sync seamlessly with Salesforce right out of the box, let's be real; the technology still has a long…
Sara McNamaraSeptember 7, 2018
If you went with a Pardot Partner for your Pardot implementation, you were probably given a pretty standard introduction to the main Pardot functionality; but, alas, it is hard to…
Sara McNamaraAugust 12, 2018
Just like email marketing, marketing automation isn't dead, and doesn't appear to be going anywhere -- the market is actually expected to be worth $7.63 Billion by 2025. With all of…
Sara McNamaraAugust 12, 2018
Having worked in the Pardot Partner ecosystem for a few years, I have a unique perspective on marketing automation consulting partners and how to choose the best one for your…
Sara McNamaraAugust 9, 2018
Marketing automation is still a somewhat new industry -- after all, many of the leading providers in the space were only founded in 2006. What started as a small and…
Sara McNamaraAugust 9, 2018