Marketing operations is a hard job, and the marketing operations attrition rate is high. Why is this not surprising? Because marketing operations is a new field. And with new roles…
Sara McNamaraOctober 7, 2019
A few weeks ago, I exposed a snippet of my spam folder at Cloudera. SDRs and marketers were blown away. "Wow Sara. That will make me look into my…
Sara McNamaraMay 28, 2019
Having worked in the Pardot Partner ecosystem for a few years, I have a unique perspective on marketing automation consulting partners and how to choose the best one for your…
Sara McNamaraAugust 9, 2018
We all do it -- when we see something that a friend or peer would like or be interested in, we forward or share it with them, whether it be…
Sara McNamaraAugust 9, 2018
Toys R Us recently made headlines with the news that it would close after 70 years in business. What was once an iconic toy store with massive success will soon be a…
Sara McNamaraAugust 8, 2018
Thanks to Outlook (😡) and our prospects' ever-rising customer experience expectations, building engaging emails can be challenging for today's marketers. Although Pardot has a decent WYSIWYG builder and some responsive email…
Sara McNamaraAugust 6, 2018