Hi, I'm Sara

    I've been growing businesses through award-winning revenue operations — as well as writing and speaking about revenue operations — for over 10 years.

    Read My NewsletterView My RevOps Guides
    Sara McNamara - Revenue Operations & Marketing Operations Leader

    Followed by leading marketing ops & revops teams

    HubSpot
    Toast
    Unity
    FiveTran
    Asana
    RedHat
    Databricks
    OpenAI
    Adobe
    Zscaler
    Discover
    Johnson and Johnson
    Vercel
    Walmart

    My Areas of Expertise

    I've strategically built skills in these areas:

    Revenue & GTM Strategy

    Frameworks for scalable growth, pipeline velocity, and predictable revenue — grounded in real operating constraints, not theoretical models.

    AI-Powered Marketing & RevOps Automation

    Automation across HubSpot, Salesforce, Zapier, Clay, and modern GTM tooling to eliminate manual work, enforce clean process, and keep revenue systems running in production.

    CRM Architecture & Optimization

    Data models, lifecycle design, and system governance for HubSpot and Salesforce environments that have outgrown their original setup.

    Demand & Pipeline Generation

    High-intent funnel design, lifecycle campaigns, and pipeline operations that reliably convert signals into revenue.

    Marketing Attribution & Analytics

    Multi-touch attribution, GTM dashboards, and reporting that ties marketing activity directly to revenue outcomes.

    RevOps Leadership, Management & Org Design

    Revenue Operations leadership and team management focused on org structure, role definition, and operating models — developing high-performing teams and future RevOps leaders.

    Recent Newsletters

    Stay ahead of the curve with actionable marketing operations insights, strategies, and industry trends.

    The Marketing Operations Strategist - How to Leverage GTM Signals

    How to Leverage GTM Signals

    The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔

    The Marketing Operations Strategist - Steal the AI-for-MOPs learning roadmap I'm using 🤖

    Steal the AI-for-MOPs learning roadmap I'm using 🤖

    There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.

    The Marketing Operations Strategist - Learnings from MOPZA 2025

    Learnings from MOPZA 2025

    I spent time with a lot of MOPs pros at Mopzapalooza 2025 in Anaheim -- here were the main takeaways.

    Featured Guides

    Essential marketing operations templates and resources:

    🧼 Data Enrichment, Cleansing, Normalization, and Validation Use Cases

    🎯 The Ultimate Guide to Lead & Account Scoring

    📤 The Complete Guide to Email Deliverability

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